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Washing machine in India launched with "curry" function

Washing machine in India launched with "curry" function
By Pierre Bertrand
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A company has unveiled a washing machine specifically catered to the Indian market. It has a curry stain washing function


When doing laundry, not all food stains are created equal. Some wash out seamlessly, others may require some slight retouching. But some stains are so tenacious – they have their own washing machine function.

Panasonic unveiled this week a new washing machine designed specifically for the Indian market.

The unit boasts all of the typical functions usually found on a washing machine except for one addition – it has a “curry” button.

The product of two years’ worth of research and development, during which it analysed the ingredients of a family’s typical curry dish, the company claims it has optimised the right cycle speed, temperature and water settings to remove the offensive stains from clothes.

The idea for a curry fighting washing machine came after customer complaints of lingering stains even after washing.

Previous washing machine models, which focused on water economy and quick cleaning cycles, were not robust enough to remove curry stains.

Roughly 10 percent of Indian homes own a washing machine, forcing many to wash clothes by hand.

The curry washing machine is also 10 percent more expensive than others, costing as much as €400.

The company said it expects “drastic” growth in the Indian market, despite nearly 22 percent of the country living below the poverty line and nearly half of the population aged 15 and older is unemployed, according to Asia Development Bank.

According to India’s 2011 Socio Economic and Caste Census, less than 5 percent of rural households in the country make enough money to pay taxes.

The washing machine will only be made available in India, but Panasonic company officials say they intend to introduce similarly catering washing machines to other markets.

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