At the World Travel Market 2016 in London, the leading event for the global travel industry, euronews spoke to Dr. Venu, Principal Director at Kerala Tourism, about the growing importance of medical tourism in this Indian state.
Kerala is also known for its health products, particularly Ayurveda, which is the traditional healing system of both curative and preventive medicine. So many people come there to relax, to rejuvenate themselves, to revive themselves, but I think that market is growing today. But for people who want activities, who want a bit of the sun, we have some lovely beaches, we have forests, there are many options for adventure. So all together Kerala offers a whole range of options to the global traveller.