Sobering study labels Ian Fleming hero James Bond an 'impotent drunk'

His virility and penchant for a Vodka Martini “shaken not stirred” is world-famous.

But James Bond would actually be “impotent” and at risk of an “early death” given the amount of alcohol he drinks, a study has concluded.

The research, published in the British Medical Journal, saw doctors read all of Ian Fleming’s Bond novels and note how much booze he consumed.

They concluded his weekly alcohol consumption was 92 units – over four times the recommended amount.

The study – by Graham Johnson, Indra Neil Guha and Patrick Davies – concluded: “James Bond’s level of alcohol intake puts him at high risk of multiple alcohol related diseases and an early death.

“The level of functioning as displayed in the books is inconsistent with the physical, mental, and indeed sexual functioning expected from someone drinking this much alcohol.

“We advise an immediate referral for further assessment and treatment, a reduction in alcohol consumption to safe levels, and suspect that the famous catchphrase “shaken, not stirred” could be because of alcohol induced tremor affecting his hands.”