All news about marketing

A Christmas market in Edinburgh, Scotland.

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Christmas campaigns: How much do companies make from festive ads?

Festive TV adverts have woven themselves into the fabric of Christmas tradition - and the marketing budgets are only getting bigger. Euronews Business looks at just how lucrative this holiday season is for companies.

28/11/2023

Greenhushing is a sophisticated form of greenwashing that's easy to overlook.

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Green News

What is greenhushing? The greenwashing tactics to look out for in 2023

Greenhushing, greenshifting, greencrowding: Greenwashing is getting harder to spot. Here are the latest tactics to watch out for.

14/08/2023

Japan rejects the co-marketing of Barbie and Oppenheimer as trivialising nuclear war

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Culture news

Why is #NoBarbenheimer trending in Japan?

Warner Bros. Japan has publicly criticised their US counterparts over ‘inconsiderate’ reactions to art combining Barbie imagery with nuclear mushroom clouds...

01/08/2023

At Cannes Lions, creative minds have been told to wake up to the "untapped" potential of the Black consumer market

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Tech News

Cannes Lions 2023: Untapping the 'Black effect' in hi-tech industries

Advertisers and the media are tackling inclusivity in an increasingly tech-driven world. Success means tapping the potential of Black consumers.

23/06/2023

How do you make your movie marketing better? Just add the Beastie Boys.

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Culture news

How do you make your movie marketing better? Just add the Beastie Boys

Even if you're suffering from superhero fatigue, there's always one tried and tested rule: a Beastie Boys song makes everything more exciting. We explore this marketing cheat code...

18/04/2023

The new packaging will feature a modern-looking, generic mountain peak instead of the Matterhorn.

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Food and Drink

Toblerone to lose Matterhorn logo as it’s no longer ‘Swiss’ chocolate

The iconic 4,478m mountain peak will no longer feature in the chocolate bars' packaging, as Toblerone has lost its 'Swissness'.

06/03/2023

MSCHF's viral Big Red Boots crashed their website when they went on sale last week.

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Culture news

Who are MSCHF? The art collective behind those big red boots

"Big Red Boots are really not shaped like feet, but they are extremely shaped like boots.”

24/02/2023

Ensuring your product fits the market is key when scaling.

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Partner content

3 Golden rules for scaling businesses

PARTNER CONTENT PRESENTED BY DEPARTMENT OF TOURISM AND COMMERCE MARKETING DUBAI

In an interview with Euronews, Aadeel Akhtar, CEO and founder at Psyonic, a company manufacturing the world’s first touch-sensing bionic hand, shares his top tips for scaling up

07/12/2022

These adverts were so shocking they were banned in European countries

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Culture news

In poor taste? The most shocking banned adverts in Europe

The public have had their say - these companies went too far!

19/08/2022

Users of the social media platform TikTok were being made into "unofficial ambassadors" to market unhealthy food brands.

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Health news

TikTok users encouraged to promote unhealthy food and drink brands

According to a new report, users on the social media platform are being encouraged to act as "unofficial brand ambassadors".

26/07/2022

Agathe Bousquet, President of PR agency Publicis France

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Work

How to spot and nurture female talent, by Publicis’s Bousquet

Publicis's Agathe Bousquet discusses why more female representation in the creative industries is needed and the role men play in making it happen.

04/07/2022

Chrissie Hanson, the chief strategy officer of the global media agency OMD speaks to Euronews Next at the Cannes Lion Festival

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Tech News

Working in the metaverse? What brands need to consider now

Deep technologies like AI, meta and Web3 will transform businesses but don’t lose sight of the here and now, OMD’s Chrissie Hanson says.

23/06/2022

Steven Bartlett gives is his insight on creating a Startup.

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Start me up

Steven Bartlett gives advice to startups on growth and scaling up

Since the WeWork story highlighted the risks of rapid business growth, the benefits of scaling up without excessive investment are appealing to startups.

13/06/2022

young people protesting in London ahead of the 26th U.N. Climate Change Conference (COP26).

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Green News

What is 'youthwashing' and is it dangerous for the climate movement?

Young people say their voices are being used to make governments and companies look good.

23/12/2021

Today consumers are flooded with choice thanks to powerful marketing and advertising industries.

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Tech News

Euroviews. A marketeer's dilemma: Creating demand in a world that needs less

The co-founder of UK brand consultancy, Firehaus reflects on his role in the climate crisis and what the industry can do next.

10/11/2021

Some early adopters of Tesla cars are calling out the company for charging them extra - as they see it - to use self-driving features

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Mobility

Tesla's self-driving subscription frustrates its early customers

The EV maker partly rolled back a decision to charge over €1,000 for an upgrade that some buyers claim their cars should have included anyway.

21/07/2021

Bettina Fetzer, Head of Marketing talks to Euronews Next

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Work

Authenticity and openness are key leadership skills at Mercedes-Benz

A male-dominated industry hasn't stopped Bettina Fetzer from climbing the ranks at Mercedes-Benz. What did it take for a female leader like her to succeed?

22/06/2021

Inside Missguided documentary, Channel 4

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Living

Woke-washing: How fast fashion brands use social issues for sales

“People shop with their values now - but brands haven’t changed theirs.”

24/10/2020

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world news

Euroviews. Going beyond CVs: why business should embrace the potential of digital natives, Generation Z ǀ View

Generation Z graduates born between 1995 and 2000 promise some of the biggest changes in how businesses operate and recruit in the future. Gen Z has been exposed to and has grown up alongside the technology that has changed the world.

06/12/2019

Effie Greater China Awards Gala and summit bring together leading firms from throughout the region

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Partner content

Effie Greater China Awards Gala and summit bring together leading firms from throughout the region

PARTNER CONTENT PRESENTED BY EFFIE AWARDS

Under the slogan ‘Marketing Effectiveness Connects the World’, Effie Greater China held its annual gala awards ceremony in Beijing on 22 November. Recognised throughout the industry as a global benchmark, Effie awards are designed to reward effective campaigns across all forms of marketing.

29/11/2019

marketing

Temu's cash giveaway raises data protection fears

More about this topic

Christmas campaigns: How much do companies make from festive ads?

What is greenhushing? The greenwashing tactics to look out for in 2023

Why is #NoBarbenheimer trending in Japan?

Cannes Lions 2023: Untapping the 'Black effect' in hi-tech industries

How do you make your movie marketing better? Just add the Beastie Boys

Toblerone to lose Matterhorn logo as it’s no longer ‘Swiss’ chocolate

Who are MSCHF? The art collective behind those big red boots

3 Golden rules for scaling businesses

In poor taste? The most shocking banned adverts in Europe

TikTok users encouraged to promote unhealthy food and drink brands

How to spot and nurture female talent, by Publicis’s Bousquet

Working in the metaverse? What brands need to consider now

Steven Bartlett gives advice to startups on growth and scaling up

What is 'youthwashing' and is it dangerous for the climate movement?

Euroviews. A marketeer's dilemma: Creating demand in a world that needs less

Tesla's self-driving subscription frustrates its early customers

Authenticity and openness are key leadership skills at Mercedes-Benz

Woke-washing: How fast fashion brands use social issues for sales

Euroviews. Going beyond CVs: why business should embrace the potential of digital natives, Generation Z ǀ View

Effie Greater China Awards Gala and summit bring together leading firms from throughout the region