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 Department of Tourism and Commerce Marketing Dubai
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Partner content
‘Partner Content’ is used to describe brand content that is paid for and controlled by the advertiser rather than the Euronews editorial team. This content is produced by commercial departments and does not involve Euronews editorial staff or news journalists. The funding partner has control of the topics, content and final approval in collaboration with Euronews’ commercial production department.
Department of Tourism and Commerce Marketing Dubai

Meet the Entrepreneurs: Vilhelm Hedberg

Meet the Entrepreneurs: Vilhelm Hedberg
Copyright  euronews   -   Credit: Dubai

By Gorkem Sifael

Vilhelm Hedberg is the founder of ‘ekar’, theMiddle East's first and largest personal mobility company, headquartered in Dubai.

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The business now operates in four different countries, and in addition to car-share, Vilhelm and his team say they are currently enrolling new services aimed at tranforming the self-mobility sector. 

In 2019, ‘ekar’ was the highest utilised free floating car-share service in the world.
Vilhelm Hedberg
Founder of 'ekar'

Drive for a better future

Vilhelm says he got the idea for the company from a friend and fellow entrepreneur, Ravi Bhusari, who told him about his experience of car-sharing in Canada. 

“Every car that is shared means ten cars off the road; it reduces traffic, the need for parking and of course carbon dioxide emissions."

Explaining his own path to becoming an entreprenuer, Vilhelm says the influence of his father, a professor at MIT and later an entrepreneur, was hugely important.

"I was constantly listening to my father on the phone, [he was] speaking to people from all around the world doing different deals, and I was fascinated by it," Vilhelm says. 

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Before launching ekar, Vilhelm says he had several different business ideas but first chose to learn how to run a business by taking a job in a Norwegian shipping company. After a few years, he started his own company, QMS Global, which he later sold to start ‘ekar’.

“I wanted to make a bigger social impact”, he told Euronews.

To watch the full interview, click on the video player above