As Basel prepares to host the 2025 Eurovision Song Contest, it has now unveiled the mascot which will represent the Swiss city.
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This year’s Eurovision Song Contest has revealed its official mascot, the winner of an open-call competition at a Swiss university.
Ahead of the 2025 Eurovision Song Contest set to be held in Basel after Nemo won last year’s competition with ‘The Code’, the competition has announced its latest mascot.
Lumo is the new mascot. The orange and blue heart-shaped creature has been designed to “showcase the beating heart of Eurovision”.
Design features of Lumo point to the values of both Eurovision and Switzerland’s hosting. From its untamed curly hair symbolising the euphoria of the contest to its bright colouring and big eyes positioning it as a “joyous ambassador of musical diversity and togetherness.”
Following on from the historic moment last year when Nemo became the first non-binary musician to enter and win Eurovision, Lumo is also a gender neutral figure aimed to bring “people of all ages and backgrounds together through the power of music” – a goal in line with the contest’s long-standing inclusive audience.
Lumo was chosen as the winner of an open-call competition at the Basel Academy of Art and Design FHNW and the Basel School of Design. Over 1,100 students were asked to submit creative ideas for the mascot.
36 unique designs were submitted and judged by a jury of Basel 2025 representatives. Lynn Brunner, a 20-year-old student from Hünibach was the winner. Brunner is a visual communication student at the Basel Academy of Art and Design FHNW and the judges were impressed by her “passion for creativity and design”.
Ahead of the 2025 contest, which will kick off on 13 May, Lumo will walk around the city centre of Basel and welcome Eurovision to the citizens of the host city. Switzerland is yet to announce who their entry will be to attempt to defend Nemo’s title.
Eurovision Song Contest 2025 is set to take place in Basel, starting on 13 May with the final on 17 May.
