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Supermarket group Carrefour to sell off Rue du Commerce online site

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By Reuters
Supermarket group Carrefour to sell off Rue du Commerce online site
A Carrefour logo is seen on a Carrefour Hypermarket store in Merignac near Bordeaux, France, September 19, 2019. REUTERS/Regis Duvignau/Files   -   Copyright  REGIS DUVIGNAU(Reuters)

(Reuters) – French supermarket retailer Carrefour <CARR.PA> is in talks to sell its Rue du Commerce online shopping site to French e-commerce venture Shopinvest, as it refocuses its online sales strategy on food rather than electronics.

Carrefour said on Friday that it had received a firm offer from Shopinvest for Rue du Commerce. Carrefour, which bought the Rue du Commerce site back in 2015, did not disclose any financial details.

The group is in the midst of a five-year plan to cut costs, boost its e-commerce investments in food, and offer more organic products and own-brand labels to tackle competition from the likes of Amazon <AMZN.O> and domestic rival Leclerc.

(Reporting by Sudip Kar-Gupta; Editing by Jan Harvey)