The rise in digital and technological breakthroughs are impacting all sectors of the economy. Sometimes, such breakthroughs have their beginnings in unsuspected corners. At the Health 2.020 conference in Zurich, a team of researchers from Philip Morris International's Research and Development Centre took the opportunity to showcase their expertise in respiratory models and solutions which could have significant translational uses.
Explainers
The facts about tobacco alternatives
Despite the growth in the alternative tobacco market which includes vapes, heated tobacco and e-cigarettes, many adult smokers remain unaware or confused about how these products compare to...
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More access to factual information about alternative tobacco products is needed
Switching from traditional cigarettes to tobacco alternatives is not easy. It takes time and adjustment for smokers who are used to lighting tobacco, inhaling hot smoke and watching a cigarette...
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What exactly is smoke-free tobacco and how is it different to the ‘classic cigarette’?
Today, there are approximately 1.1 billion cigarette smokers globally and the World Health Organization (WHO) predicts this number is unlikely to change much by 2025. Whilst millions of smokers quit tobacco each year...
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Going beyond nicotine: The transformation journey at Philip Morris
The world’s most famous tobacco company doubles down on its ambition to find a new perspective beyond nicotine...
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Agile Governing in a Post-Pandemic World
The events of the past year have highlighted the need for governments to expect the unexpected. Change is difficult, but it is clear that agile governments are better prepared to respond to 21st-century issues and challenges arising from emerging...
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Disrupting Itself: How Philip Morris International is Quitting Cigarettes
A decade ago, the world’s most successful tobacco company, Philip Morris International (PMI) began the process of upending its lucrative and longstanding cigarette manufacturing business. The Chief Executive Officer...
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Ingredients of Effective Transformation
The last 12 months have demonstrated just how innovative and adaptive governments, business and the general public can be. Within a matter of months, whole businesses had shifted online with staff working...
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PMI’s commitment to a smoke-free future
According to the World Health Organization there are currently around a billion smokers – nearly an eighth of the world's population. Though rates are gradually declining, around one in four people in Switzerland...
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Philip Morris: Putting Enabling People and Communities First
The current global health crisis is unprecedented, and certain to have profound and long-term effects on society, the economy and business. The International Labour Organization (ILO) estimates that so far 305 million...
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What role can Philip Morris play in the fight against climate change?
The effects of climate change and the rise in sea levels are being felt at every level of society in every country of the world. Without concrete and widespread action to limit global warming to 1.5ºC...
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