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 Crans Montana
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Partner content
‘Partner Content’ is used to describe brand content that is paid for and controlled by the advertiser rather than the Euronews editorial team. This content is produced by commercial departments and does not involve Euronews editorial staff or news journalists. The funding partner has control of the topics, content and final approval in collaboration with Euronews’ commercial production department.
Crans Montana

Meet the entrepreneurs of Crans-Montana : Paul Charmillot - founder and director of MagicTomato

Paul Charmillot
Paul Charmillot   -   Copyright  Crans Montana

Overlooking the Rhone Valley at an altitude of 1,495 meters, Crans-Montana offers a breathtaking view of the region's iconic peaks, from the Matterhorn to Mont Blanc. While the alpine city is widely known for its tourist appeal through its wild nature, clean air and almost permanent sunshine, it is in the process of becoming a major economic hub with international reach. Its main year-round economic sectors are medical, education and civil engineering.

Start-ups specialising in new technologies, med-tech, education and deeptech, have established themselves in Crans-Montana, Icogne and Lens. This new haven of innovation offers entrepreneurs a unique location with all the infrastructure necessary for the development of innovative tech projects, and an idyllic environment for their families.

After Geneva, Vaud, Neuchâtel, Bern, all that was missing was the Valais region for MagicTomato to conquer the whole of French-speaking Switzerland. This is now a reality, with the arrival of the online market for local products in the town of Crans-Montana. Paul Charmillot, the founder and CEO, was seduced by the privileged location of Crans-Montana, to the point of settling there with his start-up and his family.