Aliki Goritsa, the co-founder of Greek textiles company, Pepper Vally, speaks to Business Planet about how smart clothing can help us in our daily lives.
In the suburb of Acharnes near Athens, Aliki Goritsa and Spyros Fragos are two engineers who are passionate about fabric and clothes. They founded Pepper Vally in 2011. This Greek textile company uses traditional natural materials along with cutting-edge technology to create a range of wearable medical devices.
One such garment is a top that acts as a monitor for early diagnosis of cardiovascular diseases.
Pepper Vally co-founder, Aliki Goritsa, told Business Planet why she thinks this type of clothing innovation can benefit users in their daily lives.
"We also moved into other fields of textiles like smart and e-textile because you offer a service in addition to the very nice clothes that you wear," she revealed.
"For example, smart textiles can serve people by supervising them during their daily routine so they have some feedback regarding their cardiovascular health, a good quality ECG where, for example, a doctor can get more data from the wearer and then the doctor can predict whether the wearer should get more tests and checkups in regard to his heart health and maybe predict an incident that would be fatal for the wearer.
"So adding services to the clothes is something that we believe it will be the next thing in textiles and fashion."