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Partner content
‘Partner Content’ is used to describe brand content that is paid for and controlled by the advertiser rather than the Euronews editorial team. This content is produced by commercial departments and does not involve Euronews editorial staff or news journalists. The funding partner has control of the topics, content and final approval in collaboration with Euronews’ commercial production department.
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Business and traditions: Meet the entrepreneurs developing Sino-European cooperation

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Businesses across Europe are leveraging cross-cultural collaboration to drive innovation and growth. Here are four success stories of innovative entrepreneurs from China and Europe coming together to revolutionise industries and bring new products and ideas to the market.

Orion Star: the high-tech company bringing robots to restaurants

Orion Star is based in the Netherlands and specialises in the distribution of robots around European restaurants. With the current trend of workers leaving their jobs in the food industry, the company identified a growing need for staffing, which can easily be filled by automated machines.

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Watch the video below to learn more about Orion Star’s success story and see Lucki, one of their best models, in action:

Bei Wang: the culture broker

Bei Wang has lived in the Netherlands for 22 years and works tirelessly to bring cultures together in the city of Utrecht. She defines herself as both “an educator and an entrepreneur” as she teaches a Creative Business programme and brings creativity and humanity to business and technology. As a “culture broker”, she works as a mediator in groups that include people from different cultural backgrounds to reduce conflicts and bring change alive.

Learn more about Bei Wang’s path to success and passionate work in the video below:

Mind Vacations: helping Europe relax one cup of tea at a time

China has a long-lasting tradition of tea-making. As the creators of the Mind Vacations app, Julian Stodt and Beixi Jia want to bring their passion and skill for relaxation to Europe. Based in Germany, they travelled back to China to find the perfect plantation to achieve their goals. In Yunnan, they found what they were looking for - a chemical-free area that they can help develop with the sales of their Tea Meditation Box.

Watch how Mind Vacations bring relaxation to Europe in the video below:

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Elf-Family: Bringing the Health Benefits of Konjac Noodles from China to Europe

Sandy was born in Sichuan, China, but now lives in Düsseldorf, Germany, where an increasing amount of people use konjac noodles for a healthier diet. As the founder of Elf-Family, she now brings this staple of Chinese cuisine to Europe. Konjac is low-calorie, gluten-free and fat-free, and it is now recognised in Europe for its beneficial effects. By using new technologies to get an even purer product, Elf-Family makes a high-quality product, and brings Chinese food ever closer to Europe.

Watch how Elf-Family’s Konjac is produced in the video below: