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Disney bans ads from Netflix ahead of streaming launch - WSJ

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Disney bans ads from Netflix ahead of streaming launch - WSJ
FILE PHOTO: A screen shows the logo and a ticker symbol for The Walt Disney Company on the floor of the New York Stock Exchange (NYSE) in New York, U.S., December 14, 2017. REUTERS/Brendan McDermid   -   Copyright  BRENDAN MCDERMID(Reuters)
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(Reuters) – Walt Disney Co is banning advertising from Netflix Inc across its TV networks, the Wall Street Journal reported on Friday, citing people familiar with the matter.

Disney, which is set to launch its video streaming service “Disney+” on Nov. 12, told its employees earlier this year that it would not accept ads from any rival streaming services but later compromised with almost every service except Netflix, the report said. (https://on.wsj.com/2MeHcLG)

Disney and Netflix did not immediately respond to Reuters request for comment.

(Reporting by Ayanti Bera in Bengaluru; Editing by Sriraj Kalluvila)

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