Paris Fashion Week kicked off with Finnish brand Aalto’s “Endless Sun” Spring/Summer 2016 ready-to-wear collection. A celebration of midsummer in Scandinavia, recalling images of young people gathering with friends in the woods in Finland for traditional midsummer parties and bonfires.
“It is a very specific moment and feeling. There is the summer solstice so no night time really and people are very happy to be outside with summer time after a long winter. So it is really that moment and it’s really about the youth, how the youth has found a way there to leave with a very urban way, but at the same time very nature presence.”
Aalto – meaning “wave” – was launched in 2014 by the 36-year-old Finnish-born Paris-based fashion designer Tuomas Merikoski. He says his inspiration comes from exploring the diversity of modern Finnish culture.
The brand plays with masculine tailoring adapted to the female body. Models wore loose tailored suits as well as long dresses over trousers, in muted colours evoking Nordic nature.
“Basically it comes from the aspect of cuts and simpleness and the minimal design aesthetics that we have in Nordic countries, so larger cuts, straight cuts but then we do add up like slimmer sleeves slimmer shoulders. So there’s hints of it, so it is a kind of a puzzle of those things.”
The French capital is host to nine fashion-filled days of catwalk shows and events and coming after New York, London and Milan it caps the international fashion diary for next spring’s womenswear collections.