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A Pocket Cinema Camera: Inside vivo's X300 Ultra

• Updated: 12/03/2026 GMT+1 - 15:10

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Smartphones have long dominated photography, but video is quickly becoming the priority for creators and social media users alike. The new X300 Ultra aims to meet that shift head-on, positioning itself as a powerful tool for filmmakers and content creators who want professional-quality video from a device that fits in their pocket.

With features including the industry’s first 400mm Telephoto Extender Lens co-engineered with ZEISS, main-camera-level experience across all three cameras, including optical image stabilization (OIS) on all three, and 4K 120fps 10-bit Log recording across all lenses, the device is designed to integrate into professional workflows.

It also marks vivo’s first-ever launch outside of China, arriving in Europe and other overseas markets.

We spoke to vivo about the thinking behind the X300 Ultra and its focus on video creation. Watch the video to hear how the company plans to set a new benchmark for smartphone videography.

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