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 Crans Montana
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Partner content
‘Partner Content’ is used to describe brand content that is paid for and controlled by the advertiser rather than the Euronews editorial team. This content is produced by commercial departments and does not involve Euronews editorial staff or news journalists. The funding partner has control of the topics, content and final approval in collaboration with Euronews’ commercial production department.
Crans Montana

Meet the entrepreneurs of Crans-Montana : Touradj Ebrahimi - Executive Director of Rayshaper SA

Touradj Ebrahimi
Touradj Ebrahimi   -  Copyright  Crans Montana

Overlooking the Rhone Valley at an altitude of 1,495 meters, Crans-Montana offers a breathtaking view of the region's iconic peaks, from the Matterhorn to Mont Blanc. While the alpine city is widely known for its tourist appeal through its wild nature, clean air and almost permanent sunshine, it is in the process of becoming a major economic hub with international reach. Its main year-round economic sectors are medical, education and civil engineering.

Start-ups specialising in new technologies, med-tech, education and deeptech, have established themselves in Crans-Montana, Icogne and Lens. This new haven of innovation offers entrepreneurs a unique location with all the infrastructure necessary for the development of innovative tech projects, and an idyllic environment for their families.

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Touradj Ebrahimi is an electrical engineer. If his job is unusual, the technologies he develops actually concern anyone who owns a smartphone. His speciality is the processing of visual information, from images to videos, including immersive content through the metaverse. For his work, Touradj is the recipient of the SMPTE 2022 medal, the equivalent of the Nobel Prize for image technology professionals. In 1940, it was Walt Disney who received this internationally renowned distinction. 

Touradj Ebrahimi decided to settle in Crans-Montana to develop his digital technology projects, in particular JPEG AI.

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Crans Montana ‘Partner Content presented by’ is used to describe brand content that is paid for and controlled by the advertiser rather than the Euronews editorial team. This content is produced by commercial departments and does not involve Euronews editorial staff or news journalists. The funding partner has control of the topics, content and final approval in collaboration with Euronews’ commercial production department.