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TikTok Is Testing a Paid Subscription Model

TikTok Is Testing a Paid Subscription Model
Copyright  manjunath kiran/Agence France-Presse/Getty Images
By Dow Jones & Company

TikTok, the buzzy video-sharing app, said it is testing a paid subscription model, a concept that could allow creators to charge people to view their content. 

The strategy appears to be similar to Instagram , which earlier this week said it was launching trials for its own subscription service. The Meta Platforms Inc. unit said its feature could provide content creators with another way to make money from their followers. 

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