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Ouster will buy Sense Photonics, drive for more automotive deals

Ouster will buy Sense Photonics, drive for more automotive deals
Ouster will buy Sense Photonics, drive for more automotive deals   -   Copyright  Thomson Reuters 2021
By Reuters

By Joseph White

DETROIT – Lidar developer Ouster Inc said on Tuesday it has agreed to buy solid-state lidar startup Sense Photonics in an all-stock deal, and will set up a new automotive division to be run by Sense CEO Shauna McIntyre.

Ouster said it will buy privately held Sense for 9.5 million Ouster shares, which had a value of about $68 million as of Monday’s close.

The acquisition comes as investors have reined in their enthusiasm for lidar startups. Automakers and autonomous driving companies have delayed high-volume deployment of the sensors to the middle of this decade, and Tesla Inc Chief Executive Elon Musk has said Tesla can do without the technology.

Ouster’s share price is down 47% for the year to date. Rival Luminar Technologies has fallen by 57% since January, while Velodyne Lidar Inc has plunged 75% for the year.

Lidar sensors build a detailed picture of a vehicle’s surroundings using laser light. Tesla aside, most automakers and autonomous vehicle developers are using lidar as part of the sensor arrays in their automated driving systems.

Ouster CEO Angus Pacala told Reuters acquiring Sense Photonics will accelerate by a year Ouster’s effort to land high-volume contracts with auto manufacturers. Sense brings solid-state lidar technology, engineers and prospects for contracts to supply sensors to five automakers by 2025-26, Pacala said.

“We can provide a five-lidar system for $1,000 that goes around the vehicle, vs a single forward-looking lidar that may cost $1,000 to $2,000,” Pacala said.

Ouster will set up an automotive division, augmenting its efforts to land contracts to supply lidars for off-road vehicles and industrial equipment. About 80 Sense employees are expected to join Ouster, and certain Sense executives have agreed to five-year retention deals, Ouster said.

Current lidar sensors are too costly for all but the most expensive consumer vehicles. Ouster and rivals are racing to develop lower-cost digital and solid-state lidars, and are targeting models to be launched within about four years.