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Video advertising duo Taptica and RhythmOne plan £260-million merger

Video advertising duo Taptica and RhythmOne plan £260-million merger
Visitors gather at Taptica's booth during Global Mobile Internet Conference (GMIC) at the National Convention in Beijing, China April 27, 2018. REUTERS/Damir Sagolj Copyright DAMIR SAGOLJ(Reuters)
Copyright DAMIR SAGOLJ(Reuters)
By Reuters
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(Reuters) - Video advertising company Taptica International is in talks over a takeover of rival RhythmOne in a potential 260 million pound all-share deal that could be announced as early as this week, Sky News reported on Tuesday.

Taptica shareholders would hold a slightly larger stake in the combined company, Sky news reported.

The merged london-listed duo will operate under the Taptica name and be run by Ofer Druker, currently head of Taptica's U.S. division, a source told Sky News.

Taptica and RhythmOne did not immediately respond to requests for comment.

(Reporting by Ishita Chigilli Palli in Bengaluru; Editing by David Goodman)

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