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Mediaset's Italy ad sales down 2.4% in first-half on like-for-like basis

Mediaset's Italy ad sales down 2.4% in first-half on like-for-like basis
FILE PHOTO: The Mediaset tower is seen in Cologno Monzese neighbourhood Milan, Italy, April 7, 2016. REUTERS/Stefano Rellandini/File Photo -
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Stefano Rellandini(Reuters)
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MILAN (Reuters) – Italian largest commercial broadcaster Mediaset reported a 2.4% fall in domestic advertising sales in the first half on a like-for-like basis, it said in a statement.

Mediaset said advertising sales in Italy had improved on a like-for-like basis in July, adding it expected further growth of 4-5% in August.

(Reporting by Elvira Pollina, editing by Valentina Za)

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