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Norwegian Air unveils London-Rio flight, challenging 'monopoly'

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Norwegian Air unveils London-Rio flight, challenging 'monopoly'

Norwegian Air unveils London-Rio flight, challenging 'monopoly'
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MARCOS BRINDICCI(Reuters)
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By Marcelo Rochabrun

SAO PAULO (Reuters) - Budget carrier Norwegian Air <NWC.OL> plans to start flights between London and Rio de Janeiro in March to break what it said was a "monopoly" enjoyed by British Airways between the two cities.

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The route from London's Gatwick airport to Rio de Janeiro will start on March 31 and have four weekly flights, with fares starting at 1,200 reais ($307.72) one way, Norwegian said on Tuesday.

British Airways currently operates the Rio route without competition and shares the London to Sao Paulo route with LATAM Airlines Group <LTM.SN>.

Norwegian Chief Executive Officer Bjorn Kjos said the airline might explore flights from Sao Paulo to London in the future.

"That would be our next city," Kjos said in a call with reporters. He added that the airline is not currently seeking to become a player in the domestic flight market within Brazil.

(Reporting by Marcelo Rochabrun in Sao Paulo, Additional reporting by Terje Solsvik in Oslo, editing by Gwladys Fouche)

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