Luxury goods group Kering steps up digital strategy with new Apple deals

PARIS (Reuters) - French luxury goods group Kering announced new measures to step up its digital and e-commerce presence, which is among its fastest growing areas, including new partnerships with Apple Inc..

Kering, whose brands include Gucci and Saint Laurent, said it was working on a suite of new apps in partnership with Apple to be used by staff at its stores, and would have more control over e-commerce activities run with Yoox Net A Porter.

(Reporting by Sudip Kar-Gupta, editing by Louise Heavens)