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Luxury goods group Kering steps up digital strategy with new Apple deals

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Luxury goods group Kering steps up digital strategy with new Apple deals

Luxury goods group Kering steps up digital strategy with new Apple deals
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Charles Platiau(Reuters)
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PARIS (Reuters) - French luxury goods group Kering announced new measures to step up its digital and e-commerce presence, which is among its fastest growing areas, including new partnerships with Apple Inc..

Kering, whose brands include Gucci and Saint Laurent, said it was working on a suite of new apps in partnership with Apple to be used by staff at its stores, and would have more control over e-commerce activities run with Yoox Net A Porter.

(Reporting by Sudip Kar-Gupta, editing by Louise Heavens)

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