FRANKFURT (Reuters) - Pay-TV and Paid Video-on-Demand are expected to rapidly outgrow advertising funded TV in Germany this year, an industry association said, as commercial broadcasters struggle to compete with rivals like Netflix
Revenues from subscription TV and video are seen growing by 10.7 percent to 3.4 billion euros ($3.9 billion), the VAUNET alliance of privately owned media companies said on Wednesday.
By contrast, traditional TV advertising will grow by just 0.5 percent to 4.6 billion euros. At the same time, so-called 'instream' ads shown by online video platforms like Youtube
Broadcasters like ProSiebenSat 1
($1 = 0.8772 euros)
(Reporting by Douglas Busvine, editing by Riham Alkousaa)