VW brand must become significantly more efficient - CEO

HAMBURG (Reuters) - The VW brand needs higher profits and must become significantly more efficient to be able to finance its future, Volkswagen <VOWG_p.DE> group Chief Executive Herbert Diess told the brand's staff magazine.

A return on sales of 4 percent is the minimum needed, 5 to 6 percent would allow the company to make a few investments, and with 7 or 8 percent we would make it resistant to crises, staff magazine inside on Wednesday quoted Diess as saying.

(Reporting by Jan Schwartz, Writing by Tassilo Hummel)