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Boosting the Georgian tourism industry with the help of international stars

At the World Travel Market 2016 in London, the leading event for the global travel industry, euronews spoke to George Chogovadze, Head of Administration at the Georgian National Tourism Administration, about the country’s latest campaign in order to make its voice heard in the industry – through inviting major international stars.

This year we have introduced a new project, which is called “Check In Georgia”. This is a program to bring big-name pop stars to make Georgia well known and to make people to travel to Georgia because of these new festivals and events. Next year, we will continue the project with big names from different fields, but we will also continue our marketing campaigns because of the fact that Georgia is a very small country despite this fact we have very diverse regions and experiences that we can offer to the world.

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