Don’t nail the coffin shut on TV just yet. While the number of people watching traditional TV is decreasing, more and more are watching video online. And they’re even willing to pay for it. It’s a new world driven by mobile and communities and it is driving an unparalleled thirst for quality, original content.
These connected fans hold a lot of influence, they can make content a hit or a flop overnight. They can make a multi-millionaire out of a teenage vlogger. And they trust their friends and networks to tell them what to watch. That is why The Power of Fans is the theme of this year’s MIPTV in Cannes.
MIPTV, one of the world’s largest TV and digital content events gathers more than 11,000 professionals to buy, sell and discuss the future of the industry.
This year fans are obviously top of the agenda but there will be other questions too, things like: How is the VOD boom boosting international drama? Where are we with Ultra HD? And what role will augmented and virtual reality play in the TV of the future?
From April 4 to 7 euronews will be at MIPTV bringing you the answers, get all the coverage at “euronews.com/miptv2016”:http://www.euronews.com/special-coverage/miptv-mipcom/miptv2016.
Watch the trailer for MIPTV 2016 here: