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Aegis-Dentsu deal a winner for both

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Aegis-Dentsu deal a winner for both

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British advertising agency Aegis saw its share price rocketed as it was bought by the Japanese leader, Dentsu.

The two groups complement each other geographically and the recent strength of the yen against the pound makes it a bargain for the Japanese.

For more details and background watch out Behind Markets report by clicking on the video link