The new Endeavour Centre Seconds Genesis by H. Moser & Cie

Watchmaker H. Moser goes Web3: Meet the timepiece shaking and polarising the watch industry

H. Moser & Cie, which has been producing luxury watches for almost 200 years, has shaken up the rather conservative Swiss watch market by introducing a new physical timepiece that offers access to a digital world of NFTs, blockchain and metaverse. We met its CEO at its Schaffhausen factory.