Marina Stoimenova announced as Euronews Bulgaria’s Editor-in-Chief

24th September 2021

    Lyon, France – 24 September 2021 – Marina Stoimenova has been appointed as Euronews Bulgaria’s Editor-in-Chief in the first of many recruitments to come for the newly-created media.


    Announced earlier this year, Euronews Bulgaria is a branded affiliate of Euronews, Europe’s leading international news channel. It will deliver local, regional, national and international news on TV and digital platforms. It is expected to start broadcasting in Q1 2022.


    Marina was hired by Euronews, after a competitive and rigorous selection process. Based in Sofia, Marina is a Euronews employee, guaranteeing the compliance with its editorial line and values. She reports to Euronews’ Branded Affiliates Editorial Manager François Chignac based in Lyon, France.


    Marina has 13 years of experience in journalism and media management, working for one of the biggest TV brands on the Bulgarian market – NOVA TV. She is a well-known presenter in Bulgaria and has extensive experience of working in a news and breaking news environment.


    Throughout her career, Marina has always shown professionalism, integrity and a commitment to upholding values at the core of Euronews’ mission: objectivity, balance and impartiality.


    Over the years, Marina went through all of the levels in the newsroom – news reporter, news anchor, producer and TV host, and has developed key management skills. She has wide field experience, being known as one of the Bulgarian journalists covering some of the biggest terrorist attacks and natural disasters all over Europe. Marina has a Master’s degree in Journalism and is graduating in Political science this year.


    She will now be recruiting the rest of the editorial team in coordination with Euronews HQ and Euronews’ Bulgarian partner.


    François Chignac, Euronews’ Branded Affiliates Editorial Manager, said: “We are thrilled to welcome Marina Stoimenova as Editor-in-Chief of Euronews Bulgaria. She has a strong track record in different managerial positions which will be key in heading up our newsroom in Sofia. We value her commitment to upholding Euronews’ editorial values of independence and impartiality, our European DNA and our ‘All Views’ editorial line. I look forward to working together to set up a strong team of journalists committed to these same values.”


    On 29th April 2021, Euronews announced that it signed a partnership with TV Europa to launch Euronews Bulgaria, a new independent news channel aimed at a Bulgarian-speaking audience. In total around 80 members of staff are expected to be recruited to operate Euronews Bulgaria.


    Euronews Bulgaria will be a national rolling-news channel producing local, national, regional and international news and current affairs in Bulgaria, based on Euronews’ independent journalism. Euronews Bulgaria arrives on the competitive national Bulgarian media market with its unique positioning of covering national and international news from its defining European perspective. Euronews Bulgaria will produce competitive and responsible journalism anchored in its editorial values of objectivity, balance, accuracy and fairness, based on its “All Views” editorial line.


    In a strategic move to become the world’s first “glocal media”, Euronews has since November 2018 signed five branded affiliate agreements with media and telecom groups in Albania, Georgia, Serbia, Romania and Bulgaria, wishing to build a trusted independent news channel in their country. Euronews Albania started broadcasting in November 2019, Euronews Georgia in September 2020 and Euronews Serbia in June 2021. Existing branded affiliates have already enriched the overall Euronews editorial offer with the expertise brought by the editorial teams in these countries.


    Euronews is a leading international news channel and one of the best known and most trusted news brands operating across Europe. Worldwide, Euronews is broadcast in 160 countries and distributed in almost 400 million homes – including 67% of homes in the European Union + UK. Every month, Euronews reaches over 140 million people, both on TV and digital platforms, according to the Global Web Index (2020).