Euronews has partnered with Redfield and Wilton Strategies to offer its audiences in-depth insights on opinions across European markets on current affairs and big issues affecting Europeans’ daily lives.
On health, travel, trade, tech, culture, politics, the environment, Euronews is constantly seeking to empower its audiences to view issues from a pan-European perspective.
The partnership is announced on the week Euronews launched its “Feel connected to Europe” brand campaign. Highlighting its ‘All Views’ positioning, impartiality and commitment to critical thinking, the campaign is designed to demonstrate the breadth of the media company’s programming and neutral editorial stance in an increasingly polarised news environment.
Redfield & Wilton Strategies carried out research in France, Germany, Italy and Spain for Euronews on Europeans attitudes towards a post-Brexit UK both to support the campaign launch in the UK and to provide Euronews’ editorial team with data on the five year anniversary of the Brexit referendum. Read some of the findings here.
A spokesperson for Euronews said: “We’re delighted to have Redfield & Wilton Strategies on board as our strategic research partner over the next 12 months. We look forward to continuing to provide our audiences useful insights into what people across Europe think of the big issues of the day.”
A spokesperson at Redfield & Wilton Strategies said: “We’re excited to further our relationship with Euronews, the largest news broadcaster in Europe who reach over 400 million homes in 160 countries. As the continent continues to come out of the global pandemic, Redfield & Wilton Strategies will help Euronews meet their strategic needs across the organisation and on air in this exciting new partnership.”
Redfield & Wilton Strategies is a strategic consulting firm that incorporates in-depth polling and market research to help maximise the support for a broad range of campaigns and issues.
Redfield & Wilton Strategies are accredited members of the American Association for Public Opinion Research’s Transparency Initiative and British Polling Council and abides by their rules.
Euronews is a leading international news channel and one of the best known and most trusted news brands operating across Europe. Worldwide, Euronews is broadcast in 160 countries and distributed in almost 400 million homes – including 67% of homes in the European Union + UK. Every month, Euronews reaches over 140 million people, both on TV and digital platforms, according to the Global Web Index (2020).