Lyon, France, 14th September 2021 – Euronews, Europe’s leading international news media, has launched ‘Mobility Week’, a week of special coverage exploring the future of public and private mobility in the context of the coronavirus pandemic and the fight against climate change. ‘Mobility Week’ will show how Europeans are rethinking their traditional means of transport and embracing innovative alternatives to foster a cleaner, healthier ecosystem.
Euronews, faithful to its ‘All Views’ editorial line, will highlight the voices of a diverse range of people striving to transform mobility. This will appear on all its platforms (TV, digital, social) in each of its 12 language editions.
From Monday to Friday, Euronews’ network of correspondents will be deployed to bring viewers stories from all across the continent. Efforts to cut down CO2 emissions in the Polish city of Krakow, the introduction of pop-up bicycle lanes in the district of Kreuzberg in Berlin and the growing expansion of Europe’s rail system are some of the topics that will feature on Euronews’ ‘Mobility Week’.
Euronews Next, the vertical dedicated to business and new tech, will lead the digital coverage of ‘Mobility Week’. The Euronews Next team will examine the impact of the COVID-19 pandemic on city travel, initiatives to climate proof rural mobility and the transformation of vintage cars into electric vehicles. Euronews’ other two verticals, Euronews Green and Euronews Travel, will contribute to the special coverage with their own takes on mobility.
Euronews Next will also release the findings from an exclusive Euronews poll conducted by its strategic research partner Redfield & Wilton Strategies. The study, based on research with 4,500 Europeans (eligible voters) across France, Germany and Italy, reveals only 2% currently own an electric car, with a majority feeling their next car will still be fossil fuel-powered. Citizens also express strong opposition to government measures meant to discourage car ownership but support for state subsidies to reduce the price of electric vehicles, which is perceived as too high. Most respondents are critical with their cities’ management of public transport and want greater accessibility and safety for both cyclists and pedestrians. French (51%) and Italian (61%) citizens are more prone to feel “unsafe” when using public transport.
In addition to this, Euronews will host two separate virtual debates.
On Tuesday, September 14, at 17.00 CEST, Euronews science correspondent Jeremy Wilks will moderate a Q&A session centred on the future of personal cars. The panel will gather Susana Solis Perez, Member of the European Parliament; Morgan Guillou, from the European Commission’s DG GROW; Ian Howells, Senior Vice-President of Honda Europe; Sandro Mesquita, CEO of the Geneva International Motor Show (GIMS); and Clothilde Debos, CFO of the Renault Group.
On Thursday, September 16, at 15.00 CEST, Jeremy will discuss the sustainable transition of the aviation sector with Stefan De Keersmaecker, European Commission spokesperson for transport; Willie Walsh, Director General of the International Air Transport Association (IATA); and Edward Arkwright, Deputy CEO of Groupe ADP (Aéroports de Paris).
Both debates will be livestreamed on euronews.com and Euronews in English’s YouTube channel.
All the ‘Mobility Week’ coverage will be available on a dedicated hub on euronews.com and will be shared across Euronews’ social media platforms and newsletters.
From an advertising point of view, these thematic events also give brands unique opportunities to take action and raise awareness of their own initiatives in a dedicated, privileged and safe environment.
Euronews’ ‘Mobility Week’ leads up to the European Commission’s own ‘Mobility Week’, which will take place from 16th to 22th September.
Euronews is a leading international news channel and one of the best known and most trusted news brands operating across Europe. Worldwide, Euronews is broadcast in 160 countries and distributed in almost 400 million homes – including 67% of homes in the European Union + UK. Every month, Euronews reaches over 140 million people, both on TV and digital platforms, according to the Global Web Index (2020).