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Twitter user growth rises but weak sales highlight Musk challenges

Twitter user growth rises but weak sales highlight Musk challenges
By Reuters
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By Sheila Dang and Akash Sriram

- Twitter Inc on Thursday reported revenue and ad sales that fell short of expectations and were depressed by the ongoing war in Ukraine, laying out the challenges billionaire Elon Musk will face if he takes over the social media company.

The company also reported 12 million new users in the quarter, its highest rise in users since the height of the pandemic, and the mixed news left the shares up 0.6% in late morning trade.

The report could be Twitter's last as a public company, although the stock price, which is at an 11% discount to Musk's offer price, indicates substantial doubts that Musk will go through with the deal.

"Elon Musk is buying Twitter at a time when the company is struggling to attract new users following the pandemic-driven surge," said Haris Anwar, senior analyst at

To put Twitter's user growth in perspective, since the height of the pandemic, sequential quarterly increases have ranged between 1 million and 7 million, after growing by 20 million daily active users in the second quarter of 2020.

The company would need to add at least 12 million users every quarter until the end of next year to achieve the ambitious 2023 goals it set for itself, which Twitter has now disavowed because of the deal.

"We think macro issues will take (Twitter) further away from its previously-stated 2023 goals," said Angelo Zino, analyst at CFRA Research. "We believe results along with ongoing ad related industry headwinds solidify the Board's decision to approve the Musk offer, as we see little reason to believe (Twitter) could extract greater shareholder value remaining public."

Twitter has long faced criticism for its sluggish pace of product launches. Musk has tweeted suggestions ranging from releasing a widely-demanded edit button to making the Twitter algorithm open-source.

When Musk closes the deal, he will be overseeing a company that has had long-standing struggles with internal dysfunction, indecision and lack of accountability, Reuters previously reported according to eight current and former Twitter employees.

Daily active users on Twitter rose to 229 million in the first quarter ended March 31, from 199 million a year earlier. The average analyst expectation was 226.8 million.

Facebook-owner Meta Platforms also reported a return to user growth on Wednesday, which helped propel social media stocks higher.

Twitter said an internal error resulted in the company overstating quarterly user numbers by about 1.5 million between the fourth quarter of 2020 to the end of 2021. The company said it also overstated the figures in 2019, but was unable to provide data.

Given the pending acquisition, Twitter said it would not provide any forward looking guidance and was withdrawing all previous goals and outlook. The company last year announced it aimed to double annual revenue and grow to 315 million users by 2023, as former CEO Jack Dorsey aimed to signal a reset on years of product stagnation.

Total revenue in the first quarter was $1.2 billion, compared with analysts' average estimate of $1.23 billion, according to IBES data from Refinitiv.

The war in Ukraine affected revenue growth, Twitter said in a press release.

The company earns the majority of its revenue from selling digital ads on the website and app. Twitter paused ads in Ukraine and Russia in February amid the ongoing invasion, which the Kremlin calls a "special military operation."

"The macro environment is becoming hostile with advertisers curbing their spending as they deal with inflation, which is running at a four-decade high," Anwar said.

Musk has said that Twitter should not serve advertising, which would allow the platform to have more control over its content policies. Advertisers generally prefer strong content moderation, to help prevent their brand from appearing next to unsuitable content.

Its net income rose to $513.3 million, or 61 cents per share, from $68 million, 8 cents per share, a year earlier.

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