Meta’s Facebook Escalates TikTok Rivalry, Launches Reels Globally

Meta Platforms Inc. ramped up its counterattack against TikTok by launching its short-video product Reels for all global Facebook users on Tuesday and introducing many new features for advertisers.

In one of a number of business challenges facing the social-media giant, Meta is in the midst of an intensifying battle with TikTok , which was the most-downloaded app of 2021 and overtook Instagram in popularity among coveted young users.