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Greek tech fund PJ Catalyst sells Pollfish unit to U.S.-based Prodege

By Reuters

ATHENS – Greek technology fund PJ Tech Catalyst, backed by Piraeus Bank and the European Investment Fund, has agreed to sell its market research unit Pollfish to U.S.-based marketing and consumer insights company Prodege, Piraeus Bank said on Tuesday.

PJ Tech Catalyst founded Pollfish in 2013. No financial details of the deal were disclosed.

Greece has developed a flourishing startup sector since its debt crisis, which forced tens of thousands of well-qualified young people to emigrate to seek work.

Many have since returned home with experience that has made them potentially valuable recruits for multinational employers.

The deal follows JPMorgan’s acquisition of a 49% stake in Athens-based payments fintech Viva Wallet last month, which valued the entire company at over $2.0 billion.

Meta Platforms Inc, the owner of Facebook, is also close to acquiring Greek audio software startup Accusonus, a person with knowledge of the deal said on Tuesday.