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Instagram Creators Can Charge for Subscriptions Under New Test Service

Instagram Creators Can Charge for Subscriptions Under New Test Service
Copyright  Florent Moreau/Zuma Press
By Dow Jones & Company

Instagram is launching trials of a subscription service that allows users to pay for extra content from creators, as social-media companies battle to attract individuals who can drive traffic to their platforms.

The Meta Platforms Inc. unit on Wednesday introduced the new feature in the U.S. on a limited basis, adding that it provides another way for creators to make money off their followings on the photo-sharing app.

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