By Tiyashi Datta
-Zynga’s disappointing full-year bookings forecast due to a slowdown in gaming, and announcement of a potential acquisition worth over half a billion dollars dragged the mobile developer’s shares 20% lower in extended trading.
The company said on Thursday it agreed to buy China’s StarLark, the creator of “Golf Rival”, for $525 million in a cash-and-stock deal.
“FarmVille”-maker Zynga has spent billions of dollars on acquiring mobile game developers Peak, Rollic and Echtra Games to beef up its game roster after gaming skyrocketed during the COVID-19 pandemic as people stuck at home had limited entertainment options.
U.S. spending on mobile sports genre rose to $648.8 million, a 16% jump between June 1, 2020 and May 31 2021, data from analytics firm Sensor Tower showed.
“We have been investing in our game teams, new games, acquiring game companies like Peak and entering new categories like Rollic, the new purchase in China with StarLark is an example of that,” Zynga Chief Executive Officer Frank Gibeau told Reuters.
Rollic, a hyper-casual mobile game developer that Zynga acquired in 2020, has racked up over 1 billion downloads globally from its 15 titles that include the popular game “Hair Challenge”.
But with easing restrictions, people are giving mobile games a miss to step outside their homes.
Zynga lowered its full-year net bookings – an indicator of future revenue – to $2.8 billion from its earlier estimate of $2.9 billion, as user activity fell in the summer.
Apple Inc’s privacy changes have also created “choppiness in our business”, Zynga said, noting the update resulted in lower user acquisition efficiency.
Apple has updated its operating system with new privacy controls designed to limit digital advertisers from tracking iPhone users.
Zynga’s second-quarter net bookings of $712 million missed estimates of $715.2 million, according to Refinitiv IBES data.