Disney CEO says 40% of upfront ad sales went to streaming or digital

Disney CEO says 40% of upfront ad sales went to streaming or digital - Copyright Thomson Reuters 2021

Copyright Thomson Reuters 2021

By Reuters

Published on 14/06/2021 - 22:30•Updated 20/04/2024 - 05:50

LOS ANGELES - Walt Disney Co's advertising revenue for the upcoming fall television season rose by "double-digits" from the levels of 2019 before the global pandemic, Chief Executive Bob Chapek said on Monday.

About 40% of sales during the "upfront" sales period went to streaming or digital ads, Chapek said at Credit Suisse's virtual Communications Conference.

You might also like

Nervousness about risk has led to people stepping back from investments such as cryptocurrency

Now playing Next

What's going to be different with the halving of Bitcoin this time?

A campaign by the European Parliament to call upon people to register to vote.

Now playing Next

EU Policy. Meta, TikTok, X invited to stress-test DSA election guidelines

Derya Matras, Vice President Northern Europe, Middle East and Africa speaks at the at the Meta AI Day in London, Tuesday, April 9, 2024.

Now playing Next

Meta teases new 'much more useful' version of its AI model Llama