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Disney CEO says 40% of upfront ad sales went to streaming or digital

Disney CEO says 40% of upfront ad sales went to streaming or digital
Disney CEO says 40% of upfront ad sales went to streaming or digital   -   Copyright  Thomson Reuters 2021
By Reuters

LOSANGELES – Walt Disney Co’s advertising revenue for the upcoming fall television season rose by “double-digits” from the levels of 2019 before the global pandemic, Chief Executive Bob Chapek said on Monday.

About 40% of sales during the “upfront” sales period went to streaming or digital ads, Chapek said at Credit Suisse’s virtual Communications Conference.