Harley-Davidson launches all-electric motorcycle brand 'LiveWire'

Harley bikes may get costlier worldwide to cope with inflation
Harley bikes may get costlier worldwide to cope with inflation   -   Copyright  Thomson Reuters 2021   -  
By Reuters

<p><body> <p>(Reuters) – Harley-Davidson Inc on Monday launched an all-electric motorcycle brand “LiveWire,” the latest effort by the company to ramp up bets on the rapidly growing electric-vehicle market. </p> <p>Named after Harley’s first electric motorbike, which was unveiled in 2019, the “LiveWire” division is slated to launch its first branded motorcycle in July.</p> <p>The company had said in February it would create a separate electric vehicle-focused division, as it aims to attract the next generation of younger and more environmentally conscious riders.</p> <p>“We are seizing the opportunity to lead and define the market in EV,” Chief Executive Officer Jochen Zeitz said in a statement on Monday.</p> <p>“LiveWire also plans to innovate and develop technology that will be applicable to Harley-Davidson electric motorcycles in the future.” </p> <p/> <p> (Reporting by Sanjana Shivdas in Bengaluru; Editing by Aditya Soni)</p> </body></p>