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Cara Delevingne and Kate Moss in star-studded campaign to save ocean

Cara Delevingne and Kate Moss in star-studded campaign to save ocean
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Project Zero, a global movement to save the ocean, has released a video packed full of celebrities encouraging you to fight for the ocean. These ambassadors for the movement come from across the industry with big fashion names and stars from film and music joining together to "turn the tide on the climate crisis".

According to the movement, 96% of carbon dioxide is stored in the ocean and it produces 50% of all oxygen. "All we need to do is invest in it, as it's starting to lose its power," says Rita Ora as part of the video. The other celebs go on to say that fisheries are collapsing and half of all coral reefs have been lost because only 2% of the ocean is currently protected.

To ensure that marine areas can keep helping us to fight climate change, Project Zero's goal is to have at least 30% of the ocean under strong protection by 2030.

Read More | Who are the world's top ten marine plastic polluters?

The campaign has been launched following Project Zero's unveiling of a Christmas installation in London's Carnaby Street. The seascape is created using recycled and reusable materials and is inspired by the ocean's wealth of biodiversity. Visitors can donate to Project Zero at businesses throughout Carnaby to support the ocean protection mission.

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Project Zero has collaborated with @CarnabyLondon for their 2019 Christmas installation! The light installation will be switched on at 6pm on Thursday 7 November. Each section of Carnaby Street will represent an area of the ocean in need of conservation, starting with the floating kelp ‘forest’, through the bright pink coral and ending in the deep sea. Starting the journey, the iconic Carnaby arch will shine bright in shimmer disks, with a globe encased in a clam as the centre of the art feature along with the message #OneOceanOnePlanet to highlight the urgent need to protect and restore the ocean to mitigate the damaging effects of climate change and create a sustainable future for life on Earth. The unprecedented installation will highlight the beauty and importance of the ocean that is the backbone to all life to our planet. The ocean is Earth’s life support system, taking up 70% of our planet’s surface and giving us every drop of water we drink and every second breath we take. Today, the ocean is under attack from climate change, overfishing and plastic pollution. The installation features 11 large sea animals, including a 5m sculpted whale that blows bubbles, a swordfish, dolphin, turtle, hammerhead shark, Atlantic cod, jellyfish and anglerfish. A shoal of fish and 6 giant clusters of jellyfish will also be found on Carnaby Street whilst 200 illuminated vampire squids will take over Foubert’s Place and Newburgh Street. Visitors can even spot a magical mermaid on the giant plug and socket on Ganton Street. Sustainability is at the heart of the installation with every element using recycled and reusable materials including; repurposed fishing netting for the green kelp, over 500m of post-use bubble wrap repurposed for coral and over 1,500 recycled plastic bottles for fish and bubbles. 100% cotton fabrics and over 100L of water-based eco-friendly, vegan paint have also been used for the world-first installation. The switch on event will take place on Thursday 7 November at 6pm with more exciting details to be announced soon. 💙🎄💙🐙🦑🦐🦞🦀🐳🐬🐟🐠🐡🐋🦈💙🙏💙🎄🎅🤶🧜🏿‍♂️🧜🏽‍♀️

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You can find out more about Project Zero's mission to protect the ocean and fight climate change on their website.

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