Now playing Next Tech News From Twitter to X: Why do companies rebrand themselves? While many companies have freshened up their brands in recent years, Elon Musk’s rebranding of Twitter has been mocked and criticised on social media, with analysts suggesting the billionaire just shot himself in the foot. 25/07/2023
Now playing Next Tech News Elon Musk changes Twitter logo from blue bird to 'X' "It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression," the company's CEO Linda Yaccarino tweeted. 24/07/2023
Now playing Next Tech News How companies can put sustainability before profit and why it matters Conscious consumers want companies to stand up for what they believe in and take action on sustainability. Here’s why brands need to listen. 28/06/2022
Now playing Next Culture news Primark and Greggs? Here are some of the weirdest brand collaborations The high-street chains are getting together but in an age where style can transcend product, who else is getting in on the act? 10/02/2022
Now playing Next Culture news Why is Turkey trying to change its name to 'Türkiye'? A genuine cultural shift or just flogging a dead bird? What's happening to the spelling of Turkey? 10/01/2022