euronews green is the digital home of exceptional stories that are driving positive environmental change told through a European lens.
We look at the best in green innovation, cutting-edge environmental solutions and practical tips that apply to our daily lives. Building a community of like-minded people who share diverse ideas that include green trends, eco-innovation and sustainable living is our focus.
From frequent business travellers to luxurious travel fans or eco-responsible tourists, we address a wide range of travellers seeking new destinations, experiences and content.
We leverage our ready-made audience segments and can create bespoke segments for your needs.
Voracious readers, frequent leisure travellers, eager to learn about new cultures.
Interested in unique and lesser known destinations, they are drawn to travel guides and insider “how to” destination videos.
Eager to try new cuisines and share their passion on social media, photographing their food. More likely to visit high-end restaurants but at the same time are interested in street food.
Avid shoppers both online and high-street with a preference for premium brands. They lean towards ethical purchasing and are curious about cultural influences in fashion.
Primarily millennials who are cautious about the global impact of their purchases. They are focused on health and well-being, are heavy mobile users and well-informed about technology and sensitive to privacy issues.
They are keen adopters of fitness technologies and more likely to follow “fad” and established diet plans. They follow Youtube influencers and are frequent travellers.
typically, they own multiple vehicles, regularly watch global auto shows, car reviews videos, and are interested in automotive innovation, hybrid and electric vehicles.
Early adopters of new tech and make the key decisions on technology solutions at home. They believe that technology can be used to improve society, quality of life and solve business problems.
They are mobile shoppers seeking designer fashion and beauty products hunting for discounts and vouchers. They engage with brands on Instagram and Pinterest, looking for ideas and inspirations. They like getaways and beach holidays in all-inclusive resorts.
Audiences identified specifically by their web behavior. This includes the consumption of sporting events, and sporting news articles across euronews.com and are likely to be interested in health and fitness.
They are Senior Directors in charge of decision-making, members of the senior management team and avid supporters of technology and solving problems using tech advancements. They also frequently travel for business.
They are known to consume both text and AV content that deals with modern scientific discoveries. Avid readers of non-fiction literature these audiences also regularly follow key content generators across social media channels, particularly Twitter & Quora.