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euronews culture.

Spark your senses,
wake your wonder

We address¬†culturally curious audiences¬†with the best of culture and tradition, to the latest innovative and exciting experiences.¬†Set within a¬†dedicated digital ecosystem, our specialized and engaging content, informs users of what‚Äôs hot and what’s next.¬†‚Äč

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We give a voice to individuals, artists, creators,¬†organisations, foundations and communities. We inspire and enlighten them through a journey of exploration, using each of their¬†five senses.‚Äč

¬†¬† A sensory journey through the vibrant world of culture within Europe and beyond.‚Äč

Topics

Arts, craftmanship, gastronomy, people, innovation, tradition…
This is Culture. These are our Cultures. 

 

Euronews looks at Culture at its entirety; including heritage, know-how, beliefs, knowledge and ideas. We highlight movements and traditions in culture through the arts, craftsmanship and the people & personalities that are at the forefront of cultural trends.

 

See

Open your eyes to culture in all its forms, from art, film, literature to ancient traditions and alternative sub-cultures.

 

Hear

Move your mind and body with our stories about music, performance, speech and sound.

 

Smell

Aromas, fragrances and olfactory memories that transport you to another place and time.

 

Taste

Stories about food and flavour from across Europe.

 

Touch

From fashion and design to art and craft. This is your destination for stories about tangible creativity and innovation.

¬† ¬† Curious minds¬†are always¬†looking for¬†more inspiration. Euronews culture is designed to be inclusive: whether you‚Äôre looking for big ideas, untold stories, inspiration, creative tips.‚Äč

Audience

Bespoke targeting enables us ‚Äčto craft smart content and deliver it ‚Äčto a strategic audience. Address strategic audiences across euronews’ culture ‚Äčecosystem.‚Äč

  • Culture lovers

    Voracious readers, frequent leisure travellers, eager to learn about new cultures.

  • Travel enthusiasts¬†

    Interested in unique and lesser known destinations, they are drawn to travel guides and insider “how to” destination videos.

  • Cuisine and drinks lovers¬†

    Eager to try new cuisines and share their passion on social media, photographing their food. More likely to visit high-end restaurants but at the same time are interested in street food.

  • Fashionistas

    Avid shoppers both online and high-street with a preference for premium brands. They lean towards ethical purchasing and are curious about cultural influences in fashion.

  • Generation green

    Primarily millennials who are cautious about the global impact of their purchases. They are focused on health and well-being, are heavy mobile users and well-informed about technology and sensitive to privacy issues.

  • Educated and curious minds

    Connected to universities and higher education institutions, they are also likely to be undertaking academic courses and training online, investing to improve and up skill. They search for vocational and specialist courses. They like YouTube, technology and social media.

  • Online shoppers and trendsetters¬†

    They are mobile shoppers seeking designer fashion and beauty products hunting for discounts and vouchers. They engage with brands on Instagram and Pinterest, looking for ideas and inspirations. They like getaways and beach holidays in all-inclusive resorts.

  • Luxury lifestyle seekers

    They invest time and money in new cultures, art, theatres and live performances, high end restaurants and premium wines, and designer brands.

Platforms

 

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