Challenge

With a vibrant video-led approach across the UK and Ireland, ​Salesforce strived to elevate their reach and brand awareness as well as establish their 360° product in the business world.

Campaign set-up

Between May and August 2021, given the campaign objectives and a video-first approach, Euronews put forward a brand new, exclusive B2B CTV partnership promoting Salesforce’s ad in pre-roll & mid-roll slots.​

Euronews’ partnership with Rakuten provided exclusivity across its B2B channels for clients. These channels included Euronews, CNN, Reuters & Bloomberg.​