Challenge

Heineken wanted to think and drink Green with the launch of its latest sustainable cider brand, Inch’s Medium Apple Cider, targeting its message to eco-conscious 18-34 year-olds. 

Concept

Euronews leveraged its extensive digital ecosystem, including Euronews Green, to deliver reach and engagement through the help of immersive creatives redirecting to a video ad.

Campaign Set-up

Euronews ran a display campaign across euronewsgreen.com consisting of mobile interscrollers, ad banners and on-site pre-roll video and Euronews’ YouTube channels promoting the video ad.

Heineken was also the exclusive sponsor of Euronews Green environment for a given period of time, owning 100% SOV of the section.