Croatia
Business innovation meets extraordinary travel
Challenge
Croatia wanted to showcase its attractive opportunities for business whilst positioning the country as a top destination for extraordinary travel and cultural experiences.
Concept
With this dual challenge in mind Euronews crafted a bespoke TV and digital campaign around its flagship shows: Cult, Explore and Target. Croatia 360 showcased the country’s most innovative start-ups, at the same time taking audiences on a journey of discovery of stunning landscapes and amazing culture.
Campaign set-up
TV
Production and broadcast of bespoke episodes of Euronews flagship shows Target, Cult and Explore in 9 languages.
Digital
A dedicated hub hosting Croatia 360 related content, including a travel listicle in 12 languages.