Croatia

Business innovation meets extraordinary travel

Challenge

Croatia wanted to showcase its attractive opportunities for business whilst positioning the country as a top destination for extraordinary travel and cultural experiences.​

Concept

With this dual challenge in mind Euronews crafted a bespoke TV and digital campaign around its flagship shows: Cult, Explore and Target. Croatia 360 showcased the country’s most innovative start-ups, at the same time taking audiences on a journey of discovery of stunning landscapes and amazing culture.

Campaign set-up

 

TV

Production and broadcast of bespoke episodes of Euronews flagship shows Target, Cult and Explore in 9 languages. ​

 

Digital

A dedicated hub hosting Croatia 360 related content, including a travel listicle in 12 languages.

Results

    • 88.8 M
      Individuals reached through the flagship programmes

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