Canon
Targeting tech enthusiasts and photographers
Challenge
Raise awareness and drive purchase intention for the new Canon EOS R5 camera amongst a tightly defined audience of tech enthusiasts and photographers.
Concept
Euronews crafted an innovative and engaging digital campaign built around a rotating 3D ad format that displayed the product from every angle and delivered an interactive user-experience.
Campaign Set-up
Digital
Strategic and tactical positioning of digital brand ads across euronews.com.
Results
The campaign brought Canon’s latest innovation to a niche audience and achieved.