Accenture

Tackling future business challenges

Challenge

Accenture wanted to kick-start the conversation as experts and provocateurs of the business world, and increase brand awareness across a key audience of C-suite entrepreneurs and decision-makers.

Concept

Hosted by Euronews’ lead correspondent Isabelle Kumar, Euronews crafted a 360° cross-platform campaign centred around the TV programme Disrupted. Audiences were left in awe of the world’s most inspiring and thought-provoking leaders who transformed businesses on a global scale.

Accenture_montages_12

Campaign set-up

 

On air 
Euronews broadcast 6 x 15” episodes of Disrupted ​across our 9 languages editions. A strategic 30” TV spot campaign across Euronews in 5 languages, English, French, German, Italian and Spanish supported the editorial sponsorship of Disrupted.

 

Digital
We built a dedicated digital hub hosting all content including 6 episodes of Disrupted available ​in 5 languages, as well as 3 native articles and 3 exclusive ​virtual debates, Disrupted Live. Disrupted Live is a series of 3 online debates which were hosted by Euronews’ World Affairs Damon Embling and invited key industry leaders to talk about the shifts transforming the way we work.

 

Supportive display campaign ​
Strategical and tactical positioning of display formats, traffic drivers across euronews.com redirecting to Disrupted dedicated hub.

 

Social media
The campaign was heavily promoted thanks to engagement boosts on Euronews English Facebook & Twitter accounts, ​including videos.

Results

The campaign did reach Accenture’s core target audiences, generated strong engagement and received accolades from the industry.

    • 67 %
      Director level audiences reached​
    • 180 M
      Impacts on TV
    • 4 x
      Increase in brand recommendation
    • 10.2 M
      TV reach
    • 13 M
      Impressions across devices
    • 5.51 min
      Spent on content
    • 251 K
      Video views on Disrupted Live

Accenture_montages_2-1

More cases

  • IHG

    Reconnecting with millennial travellers
    Read more
  • Kaspersky

    Achieving next-level success
    Read more
  • Brand USA

    Soul of the South
    Read more
  • Accenture

    Tackling future business challenges
    Read more
  • The Government of Angola

    Highlighting a diverse position
    Read more
  • Dubai Department of Tourism and Commerce Marketing

    Dubai unveils a different perspective
    Read more
  • Salesforce

    Uncovering innovative business solutions for European leaders
    Read more