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programmatic
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Reach premium
audiences
at scale

Our programmatic specialists develop cross-platform and precise targeting matched to your requirements. Our first-party data delivers hard-to-reach global audiences in a premium environment with contextual targeting in 12 local languages. We constantly strive to ensure that your campaigns are positioned within brand safe environments, are GDPR compliant and deliver high viewability rates.

Unlock the value
of our audience

Formats available to buy programmatically include standard display, on-site video (pre-roll & outstream), YouTube pre-roll, native and rich media.

OMP

Cost effective buying solution employing data matching with limited targeting and access to formats. It has lower priority in the bidding hierarchy.

Private Auction

Access to all site sections and our first-party data with limited formats and targeting options.

Preferred Deal

Higher bidding priority with access to our first-party and contextual targeting segments. Most formats available.

Programmatic Guaranteed

Premium inventory with guaranteed volumes, access our full range of targeting capabilities and all formats.

Precision
targeting

Examples of the exclusive segments that can be targeted programmatically across platforms.

  • Generation green

    Primarily millennials who are cautious about the global impact of their purchases. They are focused on health and well-being, are heavy mobile users and well-informed about technology and sensitive to privacy issues.

     

  • Travel enthusiasts

    Interested in unique and lesser known destinations, they are drawn to travel guides and insider “how to” destination videos.

  • Chief decision making

    Holding C-suite and executive leadership roles with a strong interest in technology and software that helps solve problems. They are also frequent business travellers.

  • Health and wellness devotees

    Keen adopters of fitness technologies they are more likely to follow “fad” and established diet plans. They follow Youtube influencers and are frequent travellers.

  • Business and finance experts

    They hold decision-making job roles and are frequent business travellers. They have a thirst for knowledge and undertake detailed research before making financial decisions.

  • Automotive enthusiasts

    Typically, they own multiple vehicles, regularly watch global auto shows, car review videos, and are interested in automotive innovation, hybrid and electric vehicles.

  • Technophiles

    Early adopters of new tech and make the key decisions on technology solutions at home. They believe that technology can be used to improve society, quality of life and solve business problems.

  • Educated and curious minds

    Connected to universities and higher education institutions, they are also likely to be undertaking academic courses and training online, investing to improve and upskill. They search for vocational and specialist courses. They like YouTube, technology and social media.

  • DIY and home improvement fans

    They are regular desktop and tablet users, fond of YouTube. They love interior designer inspiration and new ideas for indoor and outdoor home improvement projects. They invest in construction, gardening, and greenhouses. They like staycations and are family oriented.

  • Online shoppers and trendsetters

    They are mobile shoppers seeking designer fashion and beauty products hunting for discounts and vouchers. They engage with brands on Instagram and Pinterest, looking for ideas and inspirations. They like getaways and beach holidays in all-inclusive resorts

  • Luxury lifestyle seekers

    They invest time and money in new cultures, art, theatres and live performances, high end restaurants and premium wines, and designer brands.

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