Our trusted and relevant content attracts an enviable audience. We have a deep understanding of our audiences and we know how to connect with them. We craft strategic plans for your brand objectives that will reach the right audience, at the right time and in the right place.
We have curated exclusive audience segments by behaviour, attitudes and interests. We use these segments, relying on data and technology, to target and reach audiences that are relevant for your campaign striving at all times to deliver results that exceed your objectives.
Voracious readers, frequent leisure travellers, eager to learn about new cultures.
Interested in unique and lesser known destinations, they are drawn to travel guides and insider “how to” destination videos.
Eager to try new cuisines and share their passion on social media, photographing their food. More likely to visit high-end restaurants but at the same time are interested in street food.
Avid shoppers both online and high-street with a preference for premium brands. They lean towards ethical purchasing and are curious about cultural influences in fashion.
Primarily millennials who are cautious about the global impact of their purchases. They are focused on health and well-being, are heavy mobile users and well-informed about technology and sensitive to privacy issues.
Hold C-suite and executive leadership roles with a strong interest in technology and software that helps solve problems. They are also frequent business travellers.
They are keen adopters of fitness technologies and more likely to follow “fad” and established diet plans. They follow Youtube influencers and are frequent travellers.
Hold decision making job roles and are frequent business travellers. They have a thirst for knowledge and undertake detailed research before making financial decisions
typically, they own multiple vehicles, regularly watch global auto shows, car reviews videos, and are interested in automotive innovation, hybrid and electric vehicles.
Early adopters of new tech and make the key decisions on technology solutions at home. They believe that technology can be used to improve society, quality of life and solve business problems.
They actively invest in financial markets and have a diverse investment portfolio. They also invest in unique and luxurious experiences.
Connected to universities and higher education institutions, they are also likely to be undertaking academic courses and training online, investing to improve and up skill. They search for vocational and specialist courses. They like YouTube, technology and social media.
They are regular desktop and tablet users, fond of YouTube. They love interior designer inspiration and new ideas for indoor and outdoor home improvement projects. They invest in construction, gardening, and greenhouses. They like staycations and are family oriented.
They are mobile shoppers seeking designer fashion and beauty products hunting for discounts and vouchers. They engage with brands on Instagram and Pinterest, looking for ideas and inspirations. They like getaways and beach holidays in all-inclusive resorts.
They invest time and money in new cultures, art, theatres and live performances, high end restaurants and premium wines, and designer brands.
Our skillful targeting capabilities and unified solutions ensure brands can reach their target audience(s) at any point of their digital journey, on and off euronews properties.
Euronews Audience Exceed Combines the power of euronews’ contextual, behavioural and demographic data, to target euronews users on other websites and platforms. Preserving the quality of the campaign target audience, whilst extending reach, Audience Exceed amplifies and fine-tunes campaign targeting using data and insight in a continual feedback loop.
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solutions to respond to the needs of your brand