(Reuters) – The National Basketball Association (NBA) and William Hill Plc <WMH.L> announced on Wednesday an agreement that will make the bookmaker an official sports betting partner of the league in the United States.
As part of the partnership, the London-based bookmaker will be allowed to use the league’s official game data and logos across its sports betting products, the NBA and William Hill said in a joint release.
Financial terms of the partnership, which is the NBA’s fourth authorized sports betting operator deal in the United States, were not disclosed.
“William Hill is a globally respected brand that has set an early standard for sports betting in the U.S. market,” Scott Kaufman-Ross, head of fantasy and gaming for the NBA, said in a statement.
“We are delighted to partner with William Hill as they grow their business throughout the U.S. and are excited to work together to provide a world-class experience to our fans.”
(Reporting by Frank Pingue in Toronto, editing by Ed Osmond)