Euronews is no longer accessible on Internet Explorer. This browser is not updated by Microsoft and does not support the last technical evolutions. We encourage you to use another browser, such as Edge, Safari, Google Chrome or Mozilla Firefox.
BREAKING NEWS

Lady Gaga to launch beauty line on Amazon as retailer targets cosmetics business

Lady Gaga to launch beauty line on Amazon as retailer targets cosmetics business
FILE PHOTO: Metropolitan Museum of Art Costume Institute Gala - Met Gala - Camp: Notes on Fashion- Arrivals - New York City, U.S. – May 6, 2019 - Lady Gaga. REUTERS/Andrew Kelly/File Photo -
Copyright
Andrew Kelly(Reuters)
Euronews logo
Text size Aa Aa

(Reuters) – Pop star Lady Gaga on Tuesday announced a line of beauty products exclusively for sale on Amazon <AMZN.O> in a boost to the online retailer’s cosmetics business.

The brand, Haus Laboratories, will launch in September for shoppers in nearly a dozen countries, including the United States, Germany and Japan, Amazon said.

The move underscores how the world’s biggest online retailer is increasing competition with traditional cosmetics sellers like Ulta Beauty <ULTA.O> and Sephora-parent LVMH <LVMH.PA>, which recently launched a beauty brand by singer Rihanna.

Lady Gaga, who shared an Academy Award this year for the original song “Shallow,” said Amazon was the right partner because it embraced her message of self-acceptance.

“There are companies that see me and what I stand for and the way that I view the world, and if it’s not perfectly in line with what they do … they’ll be like, ‘Can you just change half of the equation?’” the singer told publication The Business of Fashion, which reported the news earlier Tuesday. “The answer is no. No deal.”

Amazon’s push into cosmetics includes a private label skin care brand called Belei.

(Reporting By Jeffrey Dastin in San Francisco; Additional reporting by Sarah White and Melissa Fares; Editing by Cynthia Osterman)

euronews provides breaking news articles from reuters as a service to its readers, but does not edit the articles it publishes. Articles appear on euronews.com for a limited time.